Description: Advanced Focus Group Research, Hardcover by Fern, Edward F., ISBN 0761912487, ISBN-13 9780761912484, Brand New, Free P&P in the UK Examines beliefs about the use and limitations of focus group research and introduces a conceptual framework that helps researchers make decisions when developing focus group research projects, including those involving nontraditional research tasks. Examples of successful and unsuccessful research design are drawn from across disciplines and cover such topics as AIDS research in Africa, family planning in Mexico, and market segmentation in India. Early chapters discuss group composition, setting, the group moderator, and factors affecting focus group discussions. Later chapters deal with exploratory, experiential, and clinical tasks. Useful for experienced researchers and advanced students, and for decision makers who are the clients of focus group researchers. Fern teaches marketing at the Virginia Polytechnic Institute and State University. Annotation c. Book News, Inc., Portland, OR ()
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Book Title: Advanced Focus Group Research
Number of Pages: 264 Pages
Publication Name: Advanced Focus Group Research
Language: English
Publisher: SAGE Publications INC International Concepts
Item Height: 228 mm
Publication Year: 2001
Type: Textbook
Item Weight: 480 g
Subject Area: Social Research
Author: Edward F. Fern
Item Width: 152 mm
Format: Hardcover
