Description: Analyzing and Reporting Focus Group Results by Richard A. Krueger Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description This final volume of the Focus Group Kit off ers an overview of important principles guiding focus group research, a systematic and verifiable analysis strategy, and multiple approaches and strategies for analysis. Author Biography Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota. In his spare time he repairs his motorcycle, swaps stories with friends, and shops for tools at the local hardware store. Maybe youve seen him there. Table of Contents PART ONE: THE FOUNDATIONIntroduction to AnalysisCritical Ingredients of Qualitative AnalysisAnalysis Principles of Particular Importance to Focus Group ResearchAnalysis Considerations for Focus Group ResearchPART TWO: DOING ANALYSISThe Analysis ProcessTools and Equipment for Making Analysis EasierQuestions Focus Group Analysts Must FaceStrategies Used by ExpertsAdvice for First-TimersPART THREE: SHARING RESULTSPrinciples of ReportingWritten ReportsOral ReportsPART FOUR: POSTSCRIPT Details ISBN0761908161 Author Richard A. Krueger Short Title ANALYZING & REPORTING FOCUS GR Series Focus Group Kit Language English ISBN-10 0761908161 ISBN-13 9780761908166 Media Book Format Paperback Series Number 06 Imprint SAGE Publications Inc Country of Publication United States Edition 1st Pages 160 Place of Publication Thousand Oaks Illustrations black & white illustrations Affiliation University of Minnesota University of Minnesota, USA. University of Mi DOI 10.1604/9780761908166 UK Release Date 1997-09-10 NZ Release Date 1997-09-10 US Release Date 1997-09-10 Publisher SAGE Publications Inc Year 1997 Publication Date 1997-09-10 DEWEY 302.3 Audience Professional & Vocational AU Release Date 1997-09-09 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160681459;
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ISBN-13: 9780761908166
Book Title: Analyzing and Reporting Focus Group Results
Subject Area: Social Research
Item Height: 254 mm
Item Width: 177 mm
Author: Richard A. Krueger
Publication Name: Analyzing and Reporting Focus Group Results
Format: Paperback
Language: English
Publisher: Sage Publications Inc
Publication Year: 1997
Type: Textbook
Item Weight: 1820 g
Number of Pages: 160 Pages