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Antonia Wade - Transforming the B2B Buyer Journey Maximize brand va - S9000z

Description: About this Item The item is a book Paperback The Author Name is Antonia Wade The Title is Transforming the B2B Buyer Journey : Maximize brand value, improve conversion rates and build loyalty Condition New Other Comments Pages Count - 234. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / E-Commerce / Digital Marketing Product Description - Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing's relationship with sales. Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid. This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details  are provided automatically  from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions.  The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling.   Gift IdeasThis is a  great Christmas gift idea.   Hours of ServiceWe have many warehouses,  some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 166435365

Price: 51.19 USD

Location: US

End Time: 2025-01-10T18:54:37.000Z

Shipping Cost: 0 USD

Product Images

Antonia Wade - Transforming the B2B Buyer Journey   Maximize brand va - S9000z

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Fiction/Non-Fiction: Non-Fiction

Genre/Subject: BUSINESS ECONOMICS / Marketing / General

Brand: Kogan Page Ltd

Weight: 0.34

Style: NA

Title: Transforming the B2B Buyer Journey Maximize brand value improv

Release Title: Transforming the B2B Buyer Journey Maximize brand value improv

Record Grading: New

Sleeve Grading: New

Platform: NA

Size: NA

Film/TV Title: Transforming the B2B Buyer Journey Maximize brand value impro

Colour: NA

Material: NA

Department: NA

Movie/TV Title: Transforming the B2B Buyer Journey Maximize brand value impro

UPC: 9781398606807

EAN: 9781398606807

ISBN: 9781398606807

Binding Type: Perfect

Main Stone: NA

Metal Purity: NA

Metal: NA

Connectivity: NA

Model: NA

Number of Pages: 232 Pages

Publication Name: Transforming the B2b Buyer Journey : Increase Leads, Maximize Conversion Rates and Build Loyalty

Language: English

Publisher: Kogan Page, The Limited

Publication Year: 2023

Item Height: 0.5 in

Subject: Marketing / General, E-Commerce / Internet Marketing

Type: Textbook

Item Weight: 12.5 Oz

Item Length: 9.3 in

Author: Antonia Wade

Subject Area: Business & Economics

Item Width: 6.2 in

Format: Trade Paperback

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