Description: Further DetailsTitle: Transforming the B2B Buyer JourneyCondition: NewSubtitle: Maximize brand value, improve conversion rates and build loyaltyISBN-10: 1398606804EAN: 9781398606807ISBN: 9781398606807Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 03/03/2023Description: Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing's relationship with sales. Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid. This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.Language: EnglishCountry/Region of Manufacture: GBItem Height: 235mmItem Length: 158mmItem Width: 12mmItem Weight: 355gAuthor: Antonia WadeGenre: Business & FinanceRelease Year: 2023 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Transforming the B2B Buyer Journey
Title: Transforming the B2B Buyer Journey
Subtitle: Maximize brand value, improve conversion rates and build loyalty
ISBN-10: 1398606804
EAN: 9781398606807
ISBN: 9781398606807
Release Date: 03/03/2023
Release Year: 2023
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 232 Pages
Publication Name: Transforming the B2b Buyer Journey : Increase Leads, Maximize Conversion Rates and Build Loyalty
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2023
Item Height: 0.5 in
Subject: Marketing / General, E-Commerce / Internet Marketing
Type: Textbook
Item Weight: 12.5 Oz
Item Length: 9.3 in
Author: Antonia Wade
Subject Area: Business & Economics
Item Width: 6.2 in
Format: Trade Paperback
