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Basic Marketing - A Managerial Approach - E. Jerome McCarthy|William D Perre...

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Basic Marketing - A Managerial Approach - E. Jerome McCarthy|William D Perre...

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Release Year: 1990

Book Title: Basic Marketing - A Managerial Approach

Number of Pages: 734 Pages

Publication Name: Basic Marketing

Language: English

Publisher: McGraw-Hill Higher Education

Subject: Marketing / General

Publication Year: 1990

Type: Textbook

Subject Area: Business & Economics

Author: William D. Perreault Jr., E. Jerome Mccarthy

Series: Irvin Series in Marketing

Format: Hardcover

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