Description: Further DetailsTitle: Content RulesCondition: NewEAN: 9781118232606ISBN: 9781118232606Publisher: John Wiley & Sons IncFormat: PaperbackRelease Date: 06/08/2012Item Height: 227mmItem Length: 156mmItem Width: 18mmItem Weight: 462gLanguage: EnglishDescription: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with othersLeverage social media and social tools to get your content and ideas distributed as widely as possibleUnderstand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategyWrite in a way that powerfully communicates your service, product, or message across various Web mediumsBoost your online presence and engage with customers and prospects like never before with Content Rules.Country/Region of Manufacture: USGenre: Business & FinanceBook Series: New Rules Social Media SeriesSubtitle: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your BusinessEdition: Revised and Updated EditionAuthor: C. C. Chapman, Ann HandleyRelease Year: 2012 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Publication Name: Content Rules
Title: Content Rules
EAN: 9781118232606
ISBN: 9781118232606
Release Date: 06/08/2012
Release Year: 2012
Country/Region of Manufacture: US
Series: New Rules Social Media Series
Subtitle: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (a
Edition: 2
Book Title: Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Number of Pages: 320 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2012
Item Height: 1 in
Topic: Web / Social Media, E-Commerce / Internet Marketing, General
Illustrator: Yes
Features: Revised
Genre: Computers, Business & Economics
Item Weight: 13.6 Oz
Item Length: 8.9 in
Author: C. C. Chapman, Ann. Handley
Book Series: New Rules Social Media Ser.
Item Width: 5.9 in
Format: Trade Paperback
