Content Everywhere: Strategy and Structure for Future-Ready Content by Sara Wach

Description: Content Everywhere by Sara Wachter-Boettcher Care about content? Better copy isnt enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly-we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Care about content? Better copy isnt enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go. Review The Web has moved beyond the desktop, and our content must follow. Through a broad perspective, clear language, and an army of practical suggestions, Sara Wachter-Boettcher guides us through the challenges we face.-Ethan Marcotte, author, Responsive Web DesignThe book youre holding is magic. It cuts through all the noise surrounding structured content and offers immediately useful ways to turn your content from a bunch of scattered pages into a strong, flexible mesh thats ready for countless new uses. And the best part? Wachter-Boettcher walks you through all the reasoning and all the sub-steps of this process without ever losing sight of the real goal: to create and maintain lively, useful content for human beings. If youre looking for a lucid guide to the new challenges content publishers face, you wont find a better one than this.-Erin Kissane, author, The Elements of Content Strategy, and editor, ContentsWebsite, app, social media-and more. Large screen, tablet, smartphone-and more. Are you writing and rewriting for all these different channels and devices? Stop. Get this book. Sara Wachter-Boettcher gives you practical advice in an easy-to-read style with lots of examples. Shell help you write once, structuring your content to be successful wherever and however it appears.-Janice (Ginny) Redish, author, Letting Go of the Words-Writing Web Content that Works Details ISBN193382087X Author Sara Wachter-Boettcher Short Title Content Everywhere Pages 240 Publisher Rosenfeld Media Language English Year 2012 Illustrator Eva-Lotta Lamm ISBN-10 193382087X ISBN-13 9781933820873 Format Paperback Subtitle Strategy and Structure for Future-Ready Content DEWEY 302.23 Publication Date 2012-12-12 Imprint Rosenfeld Media Illustrations Illustrations, unspecified Country of Publication United States AU Release Date 2012-12-12 NZ Release Date 2012-12-12 US Release Date 2012-12-12 UK Release Date 2012-12-12 Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:131988846;

Price: 98.64 AUD

Location: Melbourne

End Time: 2024-12-04T09:51:32.000Z

Shipping Cost: 9.87 AUD