Description: This is a textbook titled "Customer Relationship Management: Integrating Marketing Strategy" published by Wiley & Sons in 2002. It is written in English and authored by Faye W. Gilbert, William G. Zikmund, and Raymond McLeod Jr. The book has 208 pages and is in trade paperback format. It includes the subject of strategy and features some highlights as shown.
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Book Title: Customer Relationship Management : Integrating Marketing Strategy
Features: Ex-Library
Subject: Strategy
Item Length: 9.4in
Item Height: 0.3in
Item Width: 7.5in
Author: Faye w. Gilbert, William G. Zikmund, Raymond Mcleod Jr.
Publication Name: Customer Relationship Management : Integrating Marketing Strategy and Information Technology
Format: Trade Paperback
Language: English
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2002
Type: Textbook
Item Weight: 11.4 Oz
Number of Pages: 208 Pages