Description: Further DetailsTitle: Focus GroupsCondition: NewEAN: 9781452270982ISBN: 9781452270982Publisher: SAGE Publications IncFormat: PaperbackRelease Date: 05/01/2014Item Height: 228mmItem Length: 152mmItem Weight: 340gAuthor: David W. Stewart, Prem N. ShamdasaniLanguage: EnglishSubtitle: Theory and PracticeISBN-10: 1452270988Description: The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.Country/Region of Manufacture: USBook Series: Applied Social Research MethodsGenre: Society & CultureTopic: Social Sciences, Language & ReferenceRelease Year: 2014 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Focus Groups
Title: Focus Groups
EAN: 9781452270982
ISBN: 9781452270982
Release Date: 05/01/2014
Release Year: 2014
Subtitle: Theory and Practice
ISBN-10: 1452270988
Country/Region of Manufacture: US
Genre: Society & Culture
Topic: Language & Reference
Number of Pages: 224 Pages
Language: English
Publication Name: Focus Groups : Theory and Practice
Publisher: SAGE Publications, Incorporated
Publication Year: 2014
Item Height: 0.3 in
Subject: Sociology / General, General, Research
Type: Not Available
Item Weight: 10.7 Oz
Author: Prem N. Shamdasani, David W. Stewart
Subject Area: Référence, Social Science
Item Length: 9 in
Series: Applied Social Research Methods Ser.
Item Width: 6 in
Format: Book, Other
