Description: Developing Questions for Focus Groups, Paperback by Krueger, Richard A., ISBN 0761908196, ISBN-13 9780761908197, Like New Used, Free P&P in the UK
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, he suggests asking participants to make lists, create report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.
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Book Title: Developing Questions for Focus Groups
Number of Pages: 128 Pages
Language: English
Publication Name: Developing Questions for Focus Groups
Publisher: SAGE Publications INC International Concepts
Publication Year: 1997
Item Height: 254 mm
Item Weight: 1820 g
Type: Textbook
Author: Richard A. Krueger
Subject Area: Social Research
Series: Focus Group Kit
Item Width: 177 mm
Format: Paperback
