Description: Essentials of Marketing pioneered an innovative structureusing the "Four Ps" framework first introduced by Jerome McCarthy-with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like services, international marketing, big data, social media, ethics, and more are integrated throughout the text. Additional resources further enhance learning, including new Marketing Analytics: Data to Knowledge exercises in Connect, updated and brand new cases, and completely updated instructor supplements.
Price: 35 USD
Location: Houston, Texas
End Time: 2025-01-05T03:05:51.000Z
Shipping Cost: 6.13 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Type: Textbook
Format: Ring/Wire Bound
Language: English
Subject Area: Marketing
Publication Name: Essentials of Marketing, 16th Edition
Educational Level: Adult & Further Education
Author: Perreault, Cannon, McCarthy
Level: Business
Publisher: McGraw-Hill
Subject: Marketing
