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Book Title: Essentials of Marketing : A Global Managerial Approach Hardcover
Number of Pages: 608 Pages
Language: English
Publication Name: Essentials of Marketing : a Global Managerial Approach
Publisher: McGraw-Hill Higher Education
Subject: Marketing / General, Exports & Imports
Publication Year: 1996
Type: Textbook
Item Weight: 57.7 Oz
Subject Area: Business & Economics
Author: William D. Perreault, E. Jerome Mccarthy
Series: Irwin Series in Marketing
Format: Hardcover
