Description: Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.
Price: 41.65 USD
Location: Saco, Maine
End Time: 2025-01-01T18:48:42.000Z
Shipping Cost: 8.03 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
ISBN: 9780761907602
Number of Pages: 692 Pages
Language: English
Publication Name: Focus Group Kit : Volumes 1-6
Publisher: SAGE Publications, Incorporated
Item Height: 2.7 in
Publication Year: 1997
Subject: Methodology, Research
Item Weight: 25.9 Oz
Type: Textbook
Item Length: 10.6 in
Author: Richard A. Krueger, David L. Morgan
Subject Area: Social Science
Item Width: 7.2 in
Series: Focus Group Kit Ser.
Format: Book, Other / Book, Other
![Analyzing and Reporting Focus Group Results [Focus Group Kit] by Krueger, Richar](https://i.ebayimg.com/images/g/MtwAAOSwtfhYpKbn/s-l600.webp)
