Description: Focus Groups : A Practical Guide for Applied Research, Paperback by Krueger, Richard A.; Casey, Mary Anne, ISBN 1483365247, ISBN-13 9781483365244, Brand New, Free shipping in the US Focus groups can provide valuable information in a number of different research and consumer situations that can be used to help design further studies or implement changes, but these focus groups can also be challenging to design in such away to achieve maximum success. Based on their extensive experience designing and conducting focus groups, Richard. A. Krueger and Mary Anne Casey provide helpful advice and instructions for designing focus groups, from planning the study and developing questions, through moderation skills and analyzing and reporting results. The fifth edition has been expanded and updated to include valuable information on hosting a group and the use of internet focus groups. Th is designed to be readily accessible and easy to navigate for on the spot reference. Annotation ©2014 Ringgold, Inc., Portland, OR ()
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Book Title: Focus Groups : A Practical Guide for Applied Research
Author: Krueger, Richard A.; Casey, Mary Anne
Language: english
