Description: Focus Groups : Supporting Effective Product Development, Paperback by Langford, Joseph D. (EDT); McDonagh, Deana (EDT), ISBN 0415262089, ISBN-13 9780415262088, Like New Used, Free shipping in the US The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. Th demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.
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Book Title: Focus Groups : Supporting Effective Product Development
Number of Pages: 240 Pages
Publication Name: Focus Groups : Supporting Effective Product Development
Language: English
Publisher: CRC Press LLC
Item Height: 0.5 in
Publication Year: 2002
Subject: Industrial Engineering, Methodology, Project Management, Industrial Health & Safety, Sales & Selling / General
Item Weight: 17 Oz
Type: Textbook
Item Length: 9.7 in
Subject Area: Technology & Engineering, Social Science, Business & Economics
Author: Joe Langford, Deana Mcdonagh
Item Width: 6.9 in
Format: Uk-B Format Paperback
