Description: Focus Groups : Theory and Practice, Paperback by Stewart, David W.; Shamdasani, Prem N., ISBN 1452270988, ISBN-13 9781452270982, Used Good Condition, Free shipping in the US Aiming to be simple, this guide details the design, conduct, and interpretation of data from focus groups in social science research within a theoretical context. It discusses focus group history, theory, and practice; group dynamics; basics and research tools; analyzing data; and practice examples. This edition includes new areas of research and methodology in an international context; examples of research with global populations; virtual focus groups and their challenges and advantages; expanded information on procedural details like the role of Institutional Review Board approvals, the identification of research sites, recruiting participants, the development of the interview guide, and the role of the moderator; and updated discussion of the use of software tools. Annotation ©2014 Ringgold, Inc., Portland, OR ()
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Book Title: Focus Groups : Theory and Practice
Number of Pages: 224 Pages
Publication Name: Focus Groups : Theory and Practice
Language: English
Publisher: SAGE Publications, Incorporated
Subject: Sociology / General, Research
Item Height: 0.3 in
Publication Year: 2014
Item Weight: 10.7 Oz
Type: Textbook
Subject Area: Social Science
Item Length: 9 in
Author: Prem N. Shamdasani, David W. Stewart
Item Width: 6 in
Series: Applied Social Research Methods Ser.
Format: Trade Paperback
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