Description: Introduction to Survey Research : The Basics of Survey Research, Paperback by Cowles, Ernest L.; Nelson, Edward, ISBN 1948976056, ISBN-13 9781948976053, Brand New, Free shipping in the US Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.
Price: 31.69 USD
Location: Jessup, Maryland
End Time: 2024-11-02T16:27:14.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Introduction to Survey Research : The Basics of Survey Research
Number of Pages: 146 Pages
Language: English
Publication Name: Introduction to Survey Research, Volume I : the Basics of Survey Research
Publisher: Business Expert Press
Publication Year: 2019
Subject: General
Features: New Edition
Type: Textbook
Subject Area: Business & Economics
Author: Ernest L. Cowles, Edward Nelson
Format: Trade Paperback
