Managing Public Relations: Business Principles and Tools for Strategic Communica

Description: Managing Public Relations by Peter M. Smudde Estimated delivery 4-14 business days Format Paperback Condition Brand New Description This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. Publisher Description The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The books unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"Expanded content on strategic planning, budgeting, and financial statementsDetailed commentary on topics relevant to the modern workplace, including remote managementConsideration of diversity, inclusion, equity, and access within PRAdditional content on the use of analytics and measuring return on investment (ROI)Updated online material, including an Instructors Manual that incorporates problem-based questions, example assignments, and activitiesA highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management. Author Biography Peter M. Smudde, PhD, APR, is Professor and Associate Director of the School of Communication at Illinois State University, USA. Details ISBN 1032076763 ISBN-13 9781032076768 Title Managing Public Relations Author Peter M. Smudde Format Paperback Year 2023 Pages 340 Edition 2nd Publisher Taylor & Francis Ltd GE_Item_ID:161166065; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2024-12-05T15:17:40.000Z

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