Description: The Shopping Revolution, Updated and Expanded EditionHow Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19 Author(s): Barbara E. Kahn Format: Paperback Publisher: Wharton Digital Press, United States Imprint: Wharton Digital Press ISBN-13: 9781613631140, 978-1613631140 Synopsis Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews). The retail industry was already in the midst of unparalleled disruption. Then came COVID-19. In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges. Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, [url] and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products. Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's?and tomorrow's?retail environment.
Price: 16.37 GBP
Location: Aldershot
End Time: 2025-01-20T09:01:15.000Z
Shipping Cost: 26.77 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 60 days
Return policy details:
Book Title: The Shopping Revolution, Updated and Expanded Edition
Publisher: Wharton Digital Press
Item Height: 216 mm
Subject: Business
Publication Year: 2021
Number of Pages: 210 Pages
Publication Name: The Shopping Revolution, Updated and Expanded Edition: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19
Language: English
Type: Textbook
Author: Barbara E. Kahn
Item Width: 140 mm
Format: Paperback
