Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Visual Merchandising: The Image Of SellingISBN13:9781138247161ISBN10:1138247162Author:Iarocci, Louisa (Editor)Description:Situated At The Crossroads Of Visual Culture And Consumerism, This Essay Collection Examines Visual Merchandising As Both A Business And An Art It Seeks To Challenge That Scholarly Ambivalence That Often Celebrates The Spectacle But Denies The Agenda Of Consumerism The Volume Considers Strategies In The Imaging Of Selling From The Mid Nineteenth Century To The Present, In Terms Of The Visual Interaction That Occurs Between The Commodity And The Consumer And Between Body And Space Under The Categories Of Promotion, Product And Place, Contributors To The Volume Examine The Strategies In The Presentation Of Retail Goods And Environments That Range From Print Advertising To Product Design To Store Display And Architecture Visual Merchandising: The Image Of Selling Is Located Directly At The Nexus Of Business Practice And Cultural Myth, Where The Spectator Never Loses Sight Of Their Status As Buyer And The Object Of Desire Is Always Still A Commodity Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2016-09-14Weight:1.1 lbsDimensions:Number of Pages:270Language:English
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Book Title: Visual Merchandising: The Image Of Selling
Number of Pages: 270 Pages
Language: English
Publication Name: Visual Merchandising : the Image of Selling
Publisher: Routledge
Publication Year: 2016
Subject: Industries / Retailing, Consumer Behavior, History / Modern (Late 19th Century to 1945)
Item Weight: 16 Oz
Type: Textbook
Subject Area: Art, Business & Economics
Author: Louisa Iarocci
Item Length: 9.2 in
Item Width: 6.1 in
Format: Trade Paperback
